Recent Update on Google’s Search Ranking Algorithm

Google rolls out updates to its search rankings algorithm pretty much daily, but those are very small changes that affect a tiny percentage of all search queries. Once a month or once every three months, on the other hand, they tend to roll up slightly bigger changes to the algorithm.
According to an article on Search Engine Land it looks like March was one of those months, and several changes were introduced in the algorithm. Here’s a quote:
There are two items on the list that make specific reference to how Google processes anchor text. Here they are, word-for-word from the announcement:
Tweaks to handling of anchor text. [launch codename "PC"] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust.
Better interpretation and use of anchor text. We’ve improved systems we use to interpret and use anchor text, and determine how relevant a given anchor might be for a given query and website.
The other changes were related to image searches, navigation queries and content freshness, which are all factors that affect pretty much all bloggers and site owners, so check out the full article and the comments as well.
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